Super PACs already putting millions of dollars toward Kamala Harris
Future Forward says it received $150 million in new commitments from major Democratic donors in the 24 hours since President Joe Biden announced he would step aside from the race.
July 22, 2024
In the world of politics, money talks. And in the case of Video Super PACs, it’s shouting from the rooftops in support of Democratic presidential candidate Kamala Harris. These independent expenditure committees, which can raise and spend unlimited amounts of money to support or oppose political candidates, are already allocating millions of dollars towards promoting Harris’s campaign.
One such Video Super PAC, known as “Harris for America,” has been particularly active in recent months. The group has produced a series of slickly produced videos highlighting Harris’s background as a prosecutor, her policy positions on issues like healthcare and criminal justice reform, and her ability to take on President Trump in a general election.
These videos are being distributed across social media platforms like Facebook, Twitter, and YouTube, reaching millions of potential voters who may not have been familiar with Harris before. The goal is to raise awareness of her candidacy, build enthusiasm among supporters, and ultimately help her win the Democratic nomination.
But the influence of Video Super PACs goes beyond just producing videos. These groups can also run targeted advertising campaigns, conduct polling and research, and even provide direct financial support to the candidate’s campaign. In essence, they serve as a powerful ally in the quest for political victory.
Of course, not everyone is thrilled about the rise of Video Super PACs. Critics argue that these groups give wealthy donors an outsized influence in the political process, drowning out the voices of ordinary citizens. They also worry about the potential for corruption and undue influence on elected officials.
Despite these concerns, Video Super PACs are here to stay – at least for the foreseeable future. And as long as they continue to pour millions of dollars into supporting candidates like Kamala Harris, they will play a significant role in shaping the outcome of the 2020 presidential election. Love them or hate them, Video Super PACs are a force to be reckoned with in American politics.
