Easter is on the horizon, but the price of chocolate may leave a bitter aftertaste for some people leading up to the sweet holiday.
Two popular chocolate brands recently indicated they may raise prices on products again due to the rising cost of cocoa, which has gone up following torrential rain in major cocoa-growing regions that affected production.
Executives from Hershey and Cadbury each pointed to possible additional price hikes in recent earning calls, identifying rising cocoa costs as a main culprit behind the increases.
“Given where cocoa prices are, we will be using every tool in our toolbox, including pricing, as a way to manage the business,” said Michele Buck, president and CEO of the Hershey Company, in a Feb. 8 earnings call.
Hershey has already raised prices on some grocery and food service items this year, with the latest increase last month, according to executives.
Hershey Co. candy bars are displayed for sale inside of the company’s Chocolate World visitor center in Hershey, Pa., Nov. 28, 2017.
Luke Sharrett/Bloomberg via Getty Images
Mondelēz International, the company behind Cadbury chocolates, announced the possibility of a similar price hike for its products in a fourth quarter earnings call in late January.
Dirk Van de Put, CEO of Mondelēz International, called rising cocoa prices one of the “issues” on the company’s mind and identified the “need to price as needed.”
According to Van de Put, the price of Mondelēz chocolate increased 12% to 15% in Europe last year.
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ABC News has reached out to Mondelēz International and The Hershey Company for comment on the possible price increases.
The price of cocoa had skyrocketed to around $8,000 per metric ton as of Monday, more than doubling the price of cocoa from one year ago, according to Trading Economics.
In February, the International Cocoa Organization issued its first quarterly predictions for the year, forecasting “significant declines in [cocoa] production” due to “unfavourable weather conditions and diseases.”
It also noted that “old trees in these countries are producing with lower yields.”
“The low availability of cocoa beans has led to significant increases in cocoa prices. With costs of raw materials increasing, this is likely to affect the operations of processors,” the organization stated.
“Compared to the 2022/23 season, global cocoa supply is anticipated to decline by almost 11% to 4.449 million tonnes. Global cocoa demand is projected to decrease by almost 5% to 4.779 million tonnes.”
Chocolate lovers beware: your favorite sweet treats from companies like Hershey and Cadbury may soon come with a higher price tag. The reason? Rising cocoa costs.
Cocoa, the main ingredient in chocolate, is facing a perfect storm of challenges that are driving up its price. Climate change, political instability in cocoa-producing countries, and increased demand for chocolate are all contributing to the rising costs of cocoa.
Hershey and Cadbury, two of the biggest names in the chocolate industry, are feeling the pinch. Both companies rely heavily on cocoa to produce their popular chocolate products, and as cocoa prices continue to climb, they may be forced to pass those costs on to consumers.
In fact, some experts predict that we could see price hikes of up to 10% on Hershey and Cadbury products in the near future. This means that your favorite candy bars, chocolate kisses, and Easter eggs could soon become more expensive.
So what can chocolate lovers do to combat these potential price hikes? One option is to stock up on your favorite Hershey and Cadbury products now, before prices go up. Another option is to look for alternative chocolate brands that may not be as heavily impacted by rising cocoa costs.
Ultimately, the rising cost of cocoa is a reminder of the fragility of our global food supply chain. As consumers, we may need to adjust our expectations when it comes to the price of our favorite indulgences like chocolate. And while it may be tough to swallow a higher price tag for our beloved treats, it’s important to remember that behind every chocolate bar is a complex supply chain that can be affected by factors beyond our control.
